My social media campaign of choice would be on how to learn various different languages/language exchanges. To build up my PLN first I would interact and comment on educational language platforms that are already established such as YouTube and Duolingo. I would participate in local gatherings and attend meetups that focus on learning different languages and having various conversational exchanges. This would be a good way to interact and start to build up a network around myself to launch a campaign from. Through assisting people and interacting at the community level I could gain a small base following and then from there launch a YouTube channel to post various online videos from in person language exchanges. Then through interaction and commenting on already established PLN networks i could bring people to my own network to then launch a more effective campaign about how to efficiently learn new languages through in person videos.

Utilizing already established networks to be seen and get people in your own PLN is a massively important tool for starting your own social media campaign, you cant expect to just start a channel or a campaign and have instant success and followers, you need to build up a base elsewhere first, whether its locally or from interaction on the already established PLNs online.